We keep the hub small on purpose. Decisions stay close. Craft can scale through people we trust. The network is not a black box — briefs, taste, and review stay with the core.
How the atelier actually runs
- 5 — core in Ludwigsburg (decision hub)
- 20+ — trusted freelancers (active roster)
- 1 — voice in review (Wedima signs off)
Ownership split
| Layer | Hub | Atelier |
|---|---|---|
| Brief & taste | Owns | Challenges |
| Craft execution | Reviews | Delivers |
| Client dialogue | Leads | Joins when useful |
| QA & ship | Final call | Fixes with hub |
A brief that travels
Freelancers get context, not vibes. We ship a short brief object so nobody invents a second brand overnight.
// brief.json
{
"project": "ops-console-v2",
"outcome": "one write path for orders",
"voice": ["precise", "calm", "no hype"],
"surfaces": ["dark chrome", "hairline grid"],
"outOfScope": ["new illustration system", "marketing microsite"],
"review": { "owner": "wedima-hub", "cadence": "2× / week" }
}
Small hub. Wide atelier. One signature on the work.
“Hub for decisions. Network for craft.”